Again, we don’t condone relying on focus groups or polls to decide how to engage in the election, but don’t let the media fool you: there are many, many good signs for Romney’s re-election chances. According to this Daily Caller story, Mitt Romney is seeming more and more compassionate and real among female swing-state voters, particularly thanks to his latest ad, which you can watch below.
Mitt Romney’s newest television ad has been effective in appealing to undecided female voters who supported President Obama in 2008, focus groups are indicating.
In his “Too Many Americans” ad, which has began airing last week, Romney speaks directly to the camera and says, “President Obama and I both care about poor and middle-class families. The difference is my policies will make things better for them.”
The Republican-aligned group Resurgent Republic conducted focus groups and released its findings Monday. The results indicated that female swing voters are more likely to view Romney favorably after seeing the video.
“He seemed more real, more laid back, more compassionate,” one woman in the focus group said, according to the report.